Nord chain is making ready a brand new part of enlargement within the northeast

PANROTAS / Artur Luis Andrade

Daniel Rodriguez and Patricia Cantalis

The Nord Hotéis chain of 9 motels and three manufacturers has the phrase “northeast” in its title and has its primary storefront in Paraiba with eight properties within the state (the ninth is in Juazeiro do Norte, Ceara). beneath the command of a pair Patricia Cantalis and Daniel Rodriguez, who met whereas working at a lodge in João Pessoa, Nord is now gearing up for a brand new cycle of development following the restructuring attributable to the pandemic (for instance, the group stopped working with condominiums). New class of motels, new developments in João Pessoa, extra properties exterior of Paraiba (together with, Natal, Pipa, Maceio and Porto de Galinhas), and new partnerships have already been added to the lodge supervisor’s profitable method this 12 months, which Patricia says will assure the perfect returns for traders presently within the Northeast.

We spoke with Patricia and Daniel firstly of the 12 months at Nord Luxxor Tambaú, which is reverse the pure swimming pools of Picãozinho, one of many primary points of interest in João Pessoa, with entry to Tambaú seashore. Patricia leads the community as Daniel Rodríguez takes over as Minister of Tourism João Pessoa from 2021, an unprecedented problem in his profession and aiming for even higher collaboration with the vacation spot.


Patricia holds a level in tourism and accomplished an internship on the iconic Tambaú Resort, which is now closed and beneath renovation. Then he went to the Pobeda Resort, beginning with the reception, going via the reservation division and reaching the business division. On the similar time, not but understanding one another, Daniel studied accounting with the administrator of Pobeda, Mario Marcio, who invited him to be the monetary supervisor of the lodge. Daniel left Telemar and went into the lodge enterprise, which labored in a pool format.

The service provider and the financier met and started relationship. It was 2001. However by lodge coverage, two workers couldn’t be emotionally concerned, and Daniel ended up leaving (for a relationship that continues right this moment, now with two kids). Nevertheless, Patricia didn’t keep lengthy, as she was invited to construct the brand new Imperial Tambaú lodge, which might even have a lodge pool system. Monetary? Daniel, who already knew the blended pool administration system. This was an innovation in Juan Pessoa, since a lot of the motels within the metropolis have been owned by the identical proprietor.

“On the time it was the perfect lodge on the town,” mentioned Patricia Cantalis. “It was a pleasure to obtain an invite to implement and handle it. Quickly we have been referred to as to affix the Imperial Administrator,” he says. The corporate expanded to João Pessoa, Pipa (Runjoy) and the couple took cost of the mission, creating the Nord Hotéis model in order that the title Imperial wouldn’t be utilized to any lodge.

As we speak, Imperial Gestora has ceased to exist because it was not the main target of a building firm, and the Nord partnership ended with the pairing of Daniel and Patricia, after the opposite companions finally left. “We wished to develop this Nord administration firm, however the companions didn’t. Our mission is eighteen years previous and began with three motels.”

The Straightforward, Class, Luxxor and Life manufacturers have been created. The latter, with a leisure profile, presently has no models, because the Tabatinga lodge that carried the model is not a part of the chain. It’s because Nord has determined to not work with condominiums, however solely with rental motels, leases and personal lodge administration. The aim is to have management with extra autonomy, each business and operational.

Straightforward are price range motels of the chain, Class are intermediate, and Luxxor are four-star. The primary Straightforward was Atlantic waves, which used the model within the area. With the waves got here Luxor Tambau (Sapucaia) from the identical group. “This lodge stands out within the João Pessoa market as a benchmark for lodging and construction. It was constructed as a boutique lodge,” says Patricia.

Info disclosure

Nord Luxor Tambau

Nord Luxor Tambau


“We really feel like we’re within the sneakers of the proprietor. They usually see it. We’ve got the perfect profitability within the area, we optimize prices with a company middle and apply the Nord service customary to each mission. The success got here due to the operational, business and monetary expertise that we’ve got gained from the very starting,” sums up the director of the community.

The executive headquarters was created when there have been solely three motels, with an eye fixed to value management and higher administration. All motels have solely a normal supervisor and some assistants. All administrative and business capabilities are situated within the headquarters, which employs 50 specialists accountable for 9 motels and three beneath building.

“We’ve got no profit from this structural economic system, solely transfers that lead traders to avoid wasting greater than 35% on this space,” says Daniel Rodriguez. “We’ve got landed. With out incomes cash for the investor and paying the invoice, we is not going to proceed.”

Info disclosure

Nord Luxor Joazeiro

Nord Luxor Joazeiro


Earlier than the pandemic, the community lined ten motels in João Pessoa, together with condominiums. After the expiration of the contracts with the latter, Patricia and Daniel determined to transcend the capital of Paraiba, reaching Patos within the hinterland (5 years in the past) and searching for different initiatives.

This was adopted by Campina Grande, which closed in the course of the pandemic because of the disaster within the metropolis with out São João.
As we speak there are seven in João Pessoa (together with Cabedela), one in Patos and one in Juazeiro do Norte (CE), a robust metropolis for trade comparable to footwear and for spiritual tourism.

As we speak, the chain has new enlargement initiatives (along with three underway) and about 60% market share within the metropolis, having been chosen by The Coca-Cola Firm for a partnership that included an unique room (on the Luxxor Cabo Branco lodge, with a household profile).

“We already had a consolidated model in Paraiba, however after the pandemic, with these modifications and the return to traders, it has turn into even stronger. We certified extra, we eliminated condominium motels (in one in all them solely 27 out of 100 rooms have been within the pool, which isn’t sensible) and comprised of 1.5% to 2% worthwhile for traders, ”Patricia Cantalis offers an instance.

Info disclosure

Nord Easy Connect

Nord Straightforward Join


The community was searching for contracts in Fortaleza, Maceio and Natal, and the announcement was made by the tip of the 12 months. The chain enlargement additionally contains extra motels in João Pessoa, together with a high-end lodge and boutique lodge Yacht by Nord, in addition to properties in Pipa (RN) and Porto de Galinhas (RN). A complete of 12 operations can be introduced. The yacht is to be delivered in March with 180 suites, and the inauguration is scheduled for October. “It is going to be a lodge,” Daniel assures.

The community ought to shut the 12 months with 15 models in operation and others introduced.

PANROTAS / Artur Luis Andrade

Patricia Cantalis

Patricia Cantalis


The chain caters to all varieties of audiences, from the budget-friendly Straightforward, which has a co-working house, to these extra geared in direction of households or {couples}. “With the brand new motels, we will even have an opulent viewers, on a yacht and in different commercials that we can not touch upon but,” says Patricia.

For the visitor, she factors out that the community is at all times attentive to the 5 senses, appreciates the native tradition (for instance, an artwork gallery in a lodge in Juazeiro), along with signature and customary. “We additionally create customized experiences and treats that clients should purchase. For instance, Cantinho da Saudade, little huts for kids to sleep, any expertise he needs to arrange, we do it,” says Patricia.

“We are going to proceed to deal with accountable administration, carrying the proprietor’s shirt, wonderful hospitality for our company and leisure friends, and increasing past João Pessoa,” concludes director Nord.

PANROTAS / Artur Luis Andrade

Nord Luxor Cabo Branco

Nord Luxor Cabo Branco


Nord Luxor Tambau: 88 residences, a rooftop heated pool, an auditorium for 200 folks, a connoisseur restaurant and Tambau Seashore, from the place boats go away for the pure swimming pools of Picaozinho.
Nord Luxor Cabo Branco: 127 residences (some with balconies), a convention room for 200 folks and residences as much as 49 sq. meters. It has a Coca-Cola themed room.
Nord Straightforward Join: 93 residences, with coworking house and a rooftop pool.
Nord Straightforward Atlantic Waves: 41 residences, some with terrace, rooftop pool and residences starting from 30 to 35 sq. meters.
Nord Straightforward Inexperienced Sundown: 54 residences, rooftop swimming pool and pet pleasant.
Nord Straightforward Imperial Suites: 54 residences, rooftop pool and 28 sq.

Info disclosure

Nord Easy Camboinhas

Nord Straightforward Camboinhas

Nord Straightforward Camboinhasin Cabedelo, municipality subsequent to Joao Pessoa: 20 residences, swimming pool and rooftop restaurant.

Nord Straightforward Geese (PB): 55 residences and a convention room for 40 folks.

Nord Luxxor Juazeiro, in Juazeiro do Norte (CE): 88 residences, 4 presidential suites, a swimming pool, a theater for 400 folks, a co-working house and an artwork gallery.

Discover out extra at

Communications and gross sales supervisor: Michelle, (83) 3022-3917.

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